Within the activities that a Salesforce administrator can perform, we find:
Data Cleaning: They remove duplicate accounts and contacts through mass updates and data imports using import wizards, data loaders, etc.
Customization and Development: They can spend a lot of time in the setup menu adding picklist values, modifying page layouts, creating assignment rules, and more.
User Management: They add new users, modify existing accounts, verify system permissions on user profiles, restrict and grant data access, etc.
Reports and Dashboards: They create reports to gain a wealth of information from the data stored in Salesforce, which is used for decision-making.
Many functions available in Salesforce that typically require a software developer can now be performed by an administrator without writing a single line of code, facilitating significant time and cost savings.
Salesforce administrators work diligently to achieve efficiency and promote productivity. They offer creative solutions, making Salesforce users happier and the business more efficient. A good Salesforce administrator will execute what is requested and make suggestions on how things can be done better. Their work can be considered both administrative and consulting.
The role of a Salesforce administrator can differ from one company to another, depending on its size, among other factors, but it maintains the above essential responsibilities.
What Certifications Can a Salesforce Administrator Obtain?
To become certified, a Salesforce administrator doesn’t need deep technical knowledge but should have the right platform experience. It takes a lot of perseverance and dedication to keep their knowledge and skills current. There are five certifications related to the role of Salesforce administrator:
Administrator: Designed for those with Salesforce experience looking to help their companies make the most of the platform’s features and capabilities.
Advanced Administrator: Intended for professionals experienced in designing advanced installation solutions and platform configuration who can devise solutions for various business problems.
CPQ Specialist: Designed for individuals experienced in Salesforce CPQ implementation, demonstrating skills and knowledge in designing, building, and implementing quoting flows with Salesforce CPQ.
Marketing Cloud Administrator: Tailored for administrators who can configure Marketing Cloud products using industry best practices and products. Candidates should be familiar with data management, account setup, and user requests.
Platform App Builder: Designed for those who can demonstrate skills and knowledge in designing, building, and implementing custom applications using Salesforce Platform’s customization capabilities.
Is a Salesforce Administrator Essential?
You’ll find it an excellent tool for your business if you use Salesforce. However, initially, its many features can be overwhelming. This is where the importance of a Salesforce administrator lies: in their ability to assist your company with errors, changes, issues, training, and improvements in this tool.
For example, with the help of a Salesforce administrator, your sales staff can configure custom dashboards, fields, alerts, and reports to shorten the sales cycle and provide detailed tracking of each lead.
Without a Salesforce administrator, a company might not fully exploit the tool’s capabilities, and adoption issues may arise as users become frustrated with the system. An effective Salesforce implementation is only possible with the role of an administrator who serves users, guides them, and helps them successfully navigate this process.
At Skyblux, we can assist you in implementing or optimizing the use of the Salesforce platform, its products, and technology. We have top-notch consultants and administrators with the experience and skills to meet your requirements. Contact us at [email protected], and you’ll find all the necessary solutions.